Helping brands motivate their customers through strategic design, content, and digital experiences.
With three decades in the digital marketing industry, I have experience in the design and development of websites, user experience (UX) design, content strategy, and customer experience strategy. I have worked with a broad array of technologies and with clients from small non-profits to Fortune 10 companies.
In an effort to give back to my community and to do work that aligns with my personal passions, I have recently shifted my focus to helping small businesses, artists, and musicians improve their online presence with thoughtful design and content strategies that are effective and manageable.
Services
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In an omnichannel world, your customers flow seamlessly between your websites, emails, social media, and physical locations. It is important that all of those experiences look and feel consistent and effectively communicate what your brand is all about.
Small business owners wear many hats. Often, marketing and design are not their core expertise. I bring decades of experience to the table to help small businesses evaluate their customer experiences across channels and find opportunities to improve how their brand is represented across customer touchpoints.
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While technology may be the engine that powers customer experience in the digital world, content is the fuel. Without a strategic approach to content, businesses struggle to remain relevant.
I help small businesses increase return on content investment by developing content strategies that drive more value to key customer segments and maximize the efficiency of their content initiatives through reuse strategies.
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To be successful as a business, your brand needs to effectively differentiate itself from your competition. It also needs to clearly express your value proposition to your current and potential customers.
Having a well-thought-through and well-articulated brand position is critical. I have helped many clients gain that clarity and express their brand powerfully in messaging and customer experiences both online and offline.